Software & Computer Skills
Software & Computer Skills
Keshtec Academy offers training in essential software and computer skills to help employees master the tools needed for success in today’s digital workplace. Our programs cover a wide range of software, from basic office applications to advanced systems, including productivity tools, data management, and specialized software for various industries. Whether it's mastering Microsoft Office, learning new coding languages, or understanding cloud-based tools, our courses ensure your team is equipped with the technical expertise to enhance productivity, efficiency, and digital fluency.
Our Corporate Training Programs Include:
Accounting and Finance
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Cybersecurity / Data Science
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Digital Marketing & Poster Design
COURSE OUTLINE :
Day 1
MODULE 1 : DIGITAL MARKETING FUNDAMENTALS
- Overview of digital marketing in the hospitality sector
- Key digital marketing channels and their relevance
- Trends shaping the digital marketing landscape
MODULE 2 :CUSTOMER JOURNEY MAPPING
- Understanding the guest’s digital journey
- Creating personas for targeted marketing
- Mapping touchpoints for effective engagement
MODULE 3 :SEARCH ENGINE OPTIMIZATION (SEO) STRATEGIES
- Optimizing hotel websites for search engines
- Keyword research and content optimization
- Local SEO tactics for attracting regional guests
MODULE 4 :SOCIAL MEDIA MARKETING EXCELLENCE
- Leveraging social media platforms for brand presence
- Crafting engaging content for different platforms
- Social media advertising and influencer collaborations
Day 2
MODULE 1 :PAID ADVERTISING AND REMARKETING
- Implementing effective paid advertising campaigns
- Utilizing remarketing techniques for increased conversions
- Budgeting and optimizing ad spend
MODULE 2 :EMAIL MARKETING FOR GUEST LOYALTY
- Building and segmenting email lists
- Creating compelling email campaigns
- Automation for personalized guest communication
MODULE 3 :ANALYTICS AND DATA-DRIVEN DECISION MAKING
- Introduction to web analytics tools
- Interpreting data to measure campaign success
- Adjusting strategies based on analytics insights
MODULE 4 :CRISIS MANAGEMENT IN DIGITAL MARKETING
- Preparing for and managing online reputation crises
- Strategies for turning negative feedback into positive outcomes
- Monitoring and addressing customer concerns in real-time
MODULE 5 : BUILDING A COMPREHENSIVE DIGITAL MARKETING STRATEGY
- Integrating various digital marketing channels into a cohesive strategy
- Setting SMART goals for digital marketing initiatives
- Creating a roadmap for continuous improvement
- Wrap-up: Crafting Your Digital Marketing Blueprint
MS Office - Powerpoint
COURSE OUTLINE :
1. Mastering Slide Layouts:
- Utilizing Slide Master and Layouts
- Consistent formatting and branding across
2. Visual Elements:
- Working with shapes, icons, and
- Applying themes, colors, and fonts for visual coherence.
3. Multimedia Integration:
- Inserting and editing images, audio, and
- Creating dynamic multimedia-rich
4. Animation and Transitions:
- Applying entrance, exit, and motion path
- Enhancing slide transitions for a polished
5. Data Visualization:
- Creating charts and graphs to represent
- Customizing data-driven visuals for
6. Collaboration and Sharing:
- Co-authoring and sharing presentations
- Utilizing comments and feedback
7. Custom Slide Layouts:
- Creating unique slide layouts for specific content.
- Utilizing placeholders and design
8. Advanced Animation:
- Complex animation sequences using triggers and
- Incorporating motion and interactivity
9. Masters and Templates:
- Customizing Slide Masters and
- Developing consistent themes and
10. Macros and Automation:
- Introduction to PowerPoint VBA
- Automating repetitive tasks and creating custom
11. Interactive Elements:
- Adding hyperlinks and navigation buttons.
- Creating interactive quizzes and branching
12. Tips for Professional Delivery:
- Presenter view and rehearsing
- Effective use of notes, handouts, and audience engagement.
MS Office - Excel (Intermediate Level)
COURSE OUTLINE :
Session 1:
Advanced Functions and Formulas
1. Logical and Conditional Functions
2. Lookup and Reference Functions
3. Text Functions and Manipulation
4. Date and Time Functions
Session 2:
Data Analysis and Manipulation
1. Sorting and Filtering Data
2. Using PivotTables and Pivot Charts
3. Advanced Data Validation Techniques
4. Consolidating Data from Multiple Sources
Session 3:
Data Visualization and Reporting
1. Creating and Formatting Charts
2. Advanced Charting Techniques
3. Conditional Formatting and
4. Sparklines Customizing and Printing Reports
Session 4:
Automation and Efficiency Techniques
1. Advanced Data Entry and Editing Techniques
2. Using Macros for Automation
3. Data Protection and Security Features
4. Tips for Streamlining Workflows and Productivity
VI. Conclusion
A. Recap of key concepts and skills learned
B. Final Q&A session and clarification of doubts
MS Office - Excel (Advance Level)
MS Office - Word
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AI Digital Training
COURSE OUTLINE :
DAY 1 – AI BASICS & GUEST SERVICES
WELCOME & ICEBREAKER
- Why AI matters in hospitality
- Sharing personal AI experiences
METHOD:
- Icebreaker activity
SESSION 1: AI MADE SIMPLE
- What is AI? (easy examples)
- Myths vs reality
- AI in hotels today (check-in kiosks, chatbots, personalization)
METHOD:
- Interactive talk + videos
SESSION 2: AI FOR GUEST SERVICES
- AI concierge & chatbots
- Translation tools for foreign guests
- Personalizing guest stays with AI
METHOD:
- Case study + demo
SESSION 3: HANDS-ON TOOLS
- Practice: using ChatGPT for guest replies
- Creating welcome messages
- AI translation demo
METHOD:
- Hands-on practice
SESSION 4: AI GUEST JOURNEY DESIGN
- Group activity: map how AI can improve check-in, stay, and check-out
METHOD:
- Group exercise
DAY 2 – MARKETING & OPERATIONS
RECAP & REFLECTION
- Review Day 1
- Sharing key insights
METHOD:
- Group discussion
SESSION 5: AI IN HOTEL MARKETING
- AI for social media posts
- Creating ad content
- SEO & website improvements
METHOD:
- Demo + practice
SESSION 6: AI FOR REVIEWS & REPUTATION
- Review monitoring with AI
- Drafting polite responses
- Sentiment analysis
METHOD:
- Hands-on + case study
SESSION 7: AI FOR OPERATIONS & EFFICIENCY
- Demand forecasting (rooms, events)
- Staff scheduling support
- AI to reduce waste & costs
METHOD:
- Demo + discussion
SESSION 8: MINI AI PROJECT
- Group project: Create an AI action plan for your hotel (guest services, marketing, or operations)
- Presentations & feedback
METHOD:
- Group work + presentation
AI Training
COURSE OUTLINE :
AI FOR HR & MARKETING( DAY 1 )
REGISTRATION & ICEBREAKING
- AI Quiz & Team Introduction
METHOD:
- Interactive quiz & group icebreaking activity
SESSION 1: AI FUNDAMENTALS FOR BUSINESS
- Overview of AI, trends & opportunities
METHOD:
- Lecture & case discussion
SESSION 2: AI in HR
- Recruitment automation
- ChatGPT for Job Description creation
- HR analytics
-PRACTICAL ACTIVITY:
- Create AI-powered job descriptions & HR workflows
SESSION 3: AI IN MARKETING
- Content generation using ChatGPT
- Visuals creation with Canva AI
- Video editing with CapCut AI
-HANDS-ON WORKSHOP:
- Build a marketing campaign using AI tools
GROUP DISCUSSION:
- How AI transforms marketing in your industry
AI FOR SALES & FINANCE( DAY 2 )
RECAP & ENERGIZER
- Quick Kahoot Quiz
SESSION 4: AI in SALES
- Lead generation
- Customer insights
- Personalization strategies
METHOD:
- Case studies & group brainstorming
SESSION 5: AI in FINANCE
- Expense tracking
- Predictive analytics
- Cash flow forecasting
-PRACTICAL ACTIVITY:
- Automating reports using AI tools
SESSION 6: AI INTEGRATION STRATEGY
- Creating an AI roadmap for business
-FINAL GROUP PROJECT:
- Design an AI action plan for HR, Marketing, Sales & Finance
WRAP-UP & CERTIFICATE PRESENTATION
- Group presentations & Q&A
- Certificate of Completion
Cybersecurity
COURSE OUTLINE :
DAY 1 – CYBERSECURITY FUNDAMENTALS
-Introduction to cybersecurity
-Basic network security
-Understanding tcp/ip and wireless networks
-Risk mitigation
-Security risks associated with integrating systems
DAY 2 – CYBER ATTACKS & RESPONSE
-Basic incident response
-Malware & cyber attacks
-Cyber attacks & mitigation techniques
-Information security & access control
-Authentication and access services and controls
Digital Markerting
COURSE CONTENT :
5 DAYS
DAY 1
- Fundamental to Digital Marketing
- Fundamental to Digital Marketing
- Digital Copywriting & Content Marketing
- Digital Copywriting & Content Marketing
DAY 2
- Facebook & Instagram Marketing
- Facebook & Instagram Marketing
- WhatsApp Marketing
- WhatsApp Marketing
DAY 3
- Sales Page Design & Development
- Sales Page Design & Development
- Email Marketing
- Email Marketing
DAY 4
- Google Marketing
- Google Business Profile (Previously Google MyBusiness)
- Search Engine Optimization
- Search Engine Optimization
DAY 5
- Recap & Digital Marketing Trend
- Project, Hand-On & Activity
- Project Presentation
- Project Presentation
Why Choose Us
Tailored Solutions
Our programs are customized to fit the specific needs of your organization, addressing both short-term and long-term goals.
HRDCorp Certified
All our courses are HRDC claimable, offering affordable training solutions for your company.
Expert Trainers
Our experienced instructors bring industry knowledge and practical expertise to every session.
Measurable Impact
We focus on delivering tangible results, ensuring your team’s skills translate into real business growth.
Why Choose Our Corporate Training?
Invest in your employees and see them thrive with our expert corporate training solutions. Contact us today to learn more or to schedule a session for your team.